Is changing behavior necessary to make improvement? Often. So how do you do it? Why not try fun? But medicine is serious business you say? ... Relax... lighten up and let the creativity flow. You may just make a behavioral breakthrough.

Below are two short videos that illustrate the fun theory. These are instructive and entertaining. Not bad examples of improvement science either - they've included measurement to test their change and the hypothesis that making something fun can change what people do - for the better.

"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better." It is sponsored by Volkswagen; they are sponsoring a competition.

Remember, even wacky ideas can be the start of some clever and effective change.